Concepts ‘information subsidies’ and ‘interpretive dominance’ with regard to public relations in politics

For citation: Grinberg T. Concepts ‘information subsidies’ and ‘interpretive dominance’ with regard to public relations in politics // Mediascope. 2023. 1. Available at: http://www.mediascope.ru/2792

© Tatiana E. Grinberg

Professor at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), gritajourn@mail.ru

Abstract

The article attempts to include the terms "information subsidies" and "interpretive dominance" in the categorical apparatus of public relations in politics in the context of the formation of the political agenda in electoral processes. The author believes that these terms, reflecting the technologies of managing public opinion, quite fully reflect the goals of media relations in the political sphere and raises the problem of the need for research in this area in Russian realities.

Keywords: political agenda, public relations in politics, information subsidies, interpretive dominance.

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