You are here

The role of the press in shaping the media image of China (Based on Materials of "Rossiiskaya gazeta" and "Nezavisimaya gazeta")

Научные исследования: 


For citation: Lin' Fjej. Rol' pressy v formirovanii mediaobraza Kitaja (po materialam izdanij «Rossijskaja gazeta» i «Nezavisimaja gazeta») [The role of the press in shaping the media image of China (based on materials from Rossiyskaya Gazeta and Nezavisimaya Gazeta)] // Mediaskop. 2020. 4. Available at:

DOI: 10.30547/mediascope.4.2020.10


Lin Fei

PhD student at the Chair of Periodic Press, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia)



The article considers the media coverage of the state of China from December 2019 to March 2020. The complex global situation and rapprochement of Russian-Chinese relations make the topic of China very relevant. The media image of China is indicative not only of the Western world, led by United States, but also of the attitude of Russia. In this article, by means of content analysis, the author explores the peculiarities of news coverage about China in newspapers "Rossiiskaya gazeta" and "Nezavisimaya gazeta". In all, 100 articles published have been analyzed. The author has come to the following conclusion: with the help of methods like various topics, headline tactics, comparison method, metaphors, using expert opinions and citation, "Rossiiskaya gazeta" and "Nezavisimaya gazeta" play a role in shaping China’s image. For objectivity and impartiality, the author seeks to cover different points of view, even contradicting each other.

Keywords: national image, medial image, Russian press, linguistic methods, Russian-Chinese relations.



Barabanov O.N. Bordachev T.V., Lisovolik Ya.D., Lukianov F.A. Time to get adult, or Justification of anarchy. Annual report of ‘Valdai’ club. Sep.30, 2019. Available at:

Joint declaration of the Russian Federation and People's Republic of China about development of embracive partnership and strategic interaction coming into the new era // Official web-site of the President of the Russian Federation. June 5, 2019. Available at:

Maciong E. How much are the cure for death // Rossiiskaya gazeta. January 3, 2020. Available at:

Gajva E. Coronavirus chronicles // Rossiiskaya gazeta. March 4, 2020. Available at:

Zubkov I. Small growth virus. Outbreak of COVID-19 led to reconsidering of economic forecast for 2020 // Rossiiskaya gazeta. March 2, 2020. Available at:

Way to China // Rossiiskaya gazeta. December 22, 2019. Available at: aprele-2020-goda.html

Dobrynina E. Diploma without borders. Moscow University expands its network of branches // Rossiiskaya gazeta. January 13, 2020. Available at:

Kozina A. Still a figure. Nepomnyashchy shares leadership in the tournament of pretendors – 2020 // Rossiiskaya gazeta. March 25, 2020. Available at:

Petrovskij P. Not all the scores are kept. Match for the women's world crown moves to Vladivostok // Rossiiskaya gazeta. January 13, 2020. Available at:

Egorov I. Upward movement. Nikolai Patrushev discussed the joint security strategy with Xi Jinping // Rossiiskaya gazeta. December 2, 2019. Available at:

Stepanov A. Loosing the leadership // Rossiiskaya gazeta. February 27, 2020. Available at:

Ptichkin S. Invisible death rays // Rossiiskaya gazeta. February 28, 2020. Available at:

Solov'eva O. China returns back thousands of fugitive civil servants every year. Assembly line of repatriation of the removed capital doesn`t work in Russia // Nezavisimaya gazeta. December 11, 2019. Available at:

China buys large volumes fallen in price of Russian oil Urals // Nezavisimaya gazeta. March 25, 2020. Available at:

Komrakov A. Gazprom got tothe cyclic hole // Nezavisimaya gazeta. February 24, 2020. Available at:

Subbotin I. Pentagon is thinking about decline in forces in Africa // Nezavisimaya gazeta. December 25, 2019. Available at:

China passed the coronavirus genom to Russia, scientists of both countries are developing a vaccine – Consulate-general of Russia // Nezavisimaya gazeta. January 29, 2020. Available at:

The USA and China concluded a temporary trade truce (4). Opposition of two countries has become the main factor of world economic slowdown // Nezavisimaya gazeta. December 30, 2019. Available at:

Skosyrev V. Trump says ‘victory’, democrats – ‘capitulation’. The USA and China reached an interim trade deal // Nezavisimaya gazeta. December 15, 2019. Available at:

Vladimir S. Beijing mobilises the country to fight the virus. Large companies in China closes shops and offer employees to work at home // Nezavisimaya gazeta. January 27, 2020. Available at:

China is expected to create a military base in Yemen. China steps up the presence in the Middle East // Nezavisimaya gazeta. December 12, 2019. Available at:

China allegedly leaves something unsaid about the outbreak of ‘Wuhan pneumonia’. What does the epidemics teach // Nezavisimaya gazeta. February 2, 2020. Available at:

Russian muftis come over chllenges in Chinese ‘concentration camps’. Uigur issue put the leaders of the national umma in a predicament // Nazavisimaya gazeta. December 17, 2020. Available at:

Xin Jiang: live without extremism. Why is the Chinese experience of de-radicalization and terrorism liquidation interesting // Rossiiskaya gazeta. December 5, 2019. Available at:

They whipped themselves. How US sanctions against Huawei have lifted China out of its technological dependence on the US // Rossiiskaya gazeta. December 2, 2019. Available at:

When people unmask. What should the experience of China in fighting coronavirus teach us // Rossiiskaya gazeta. March 18, 2020. Available at:

The next day after. Adademician of RSA Viktor Maleev: Among the most significant lessons of the pandemics – civilized attitude to vaccination // Rossiiskaya gazeta. March 22, 2020. Available at:



Bogdan E. N. Media image of Russia as a concept in the theory of journalism // Bulletin of Moscow University. Journalism. 2007. №4, pp. 122-127.

Vsevolodova A.N. Media image of Russian citiesin the federal press // Issues of theory and practice of journalism. 2013. №2, pp. 152-158.

Galinskaya T.N. Concept of media image and a problem of its reconstruction in contemporary linguistics // Bulletin of Orenburg State University. 2013. №11, pp. 91-94.

Gureeva A.N. Theoretical understanding of mediatisation under digital environment // Bulletin of Moscow University. Journalism. 2016. №6, pp. 192-208.

Dobrosklonskaya T.G. Media linguistics: system approach to studying the language of media: contemporary English language of media: study guide. Moscow, Flinta: Nauka, 2008.

Dobrosklonskaya T.G. Language of media: study guide / Dobrosklonskaya T.G. Moscow: KDU, 2015, p. 47.

Koryakovtseva E.I. Linguistic image of Russian province in the capital press // Life of province as a phenomenon of spirituality. N. Novgorod. 2005. p. 314.

Marushchak A.V. Political and social image of Russia in American media space // Journalistic annual book. 2012. №1, pp. 93-96.

Masyutina G.S. Communicative and structurally-grammatical aspects of newspapers` headlines (on the materials of Spanish and Russian languages) / Masyutina G.S. – Minsk, 2007, p. 333.

Prokhorov E.P. Journalist and mass consciousness – Moscow: Publ. ‘RIP-Holding’. 2007. p. 5.

Smirnov D.O. Humans and culture: dialogue in the media space: Experience of practical work of a laboratory in the media space // Media psycology in Russia: problems and perspectives: 1st Russian national video conference with international participation. Available at:

Khochunskaya L.V. Media image as a dialogue of values: monograph. Moscow: RUDN, 2011.

Khochunskaya L.V. Phenomenon of media image: socially-psychological aspect // Bulletin of Russian University of Peoples` Friendship. Literary studies, journalism. 2013. №2, p. 91-95.

Jia L. Strovsky D.L., Sukhoretskaya A.E. Interaction of China and Russia in the media sphere: from the approach ‘Russia as a role model’ to equal cooperation // Bulletin of Moscow University. Journalism. 2020. №2, pp. 85-115.

Cherkasova M.N. Media event and media image from the prospects of media linguistics and media critics (on the example of hate language) / Cherkasova M.N. // Scientific news. 2010. №18 (89). Pp. 250-257.