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Professional Attitudes of Journalists as the Basis for the Formation of Health-Saving Media Technologies

Научные исследования: 

For citation: Striga E.A. (2020) Professional'nye ustanovki zhurnalistov kak osnova formirovanija zdorov'esberegajushhih mediatehnologij [Professional Attitudes of Journalists as the Basis for the Formation of Health-Saving Media Technologies]. Mediaskop 2. Available at:

DOI: 10.30547/mediascope.2.2020.7


@ Elizaveta A. Striga

PhD Student at the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia),



The article reflects the author's idea that understanding of the subject and tasks of professional activity by journalists increases its effectiveness. Their position in relation to the healthy lifestyle and to their professional duties in this area can have a significant impact on the effectiveness of publications on various topics of healthy lifestyle. This was the basis of a study conducted by the Faculty of Journalism of Moscow State University in 2019 with the support of the Union of Journalists of Russia and its regional branches. An object of research is the practice of regional print media in the aspect of representations of healthy lifestyle values. Its significance is predetermined by the national goals of increasing life expectancy and significant tasks in the field of demography. The professional and personal readiness of journalists to solve such problems through the media is considered as a key factor in the implementation of this mission. The survey involved 140 journalists from regional media. The article reflects a number of essential points of the overall results of the study – there are a lot of unused reserves for the effective promotion of healthy lifestyle values in the media.

Keywords: health, health conservation, healthy lifestyle, media, journalists.



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