Mediaformants of Modern Educational Policy in Russia

For citation: Chesnokova N.I. (2017) Mediaformanty sovremennoy obrazovatel'noy politiki v Rossii [Mediaformants of Modern Educational Policy in Russia [Mediaformants of Modern Educational Policy in Russia]. Mediaskop 2. (in Russian). Available at: http://www.mediascope.ru/2314

© Natalya I. Chesnokova

Graduate Student at the Department of Mass Communications of Philological Faculty of the Russian Peoples' Friendship University (Moscow, Russia), chesnokovanata@gmail.com

Abstract

The actions dedicated to promotion of educational services undoubtedly should be coordinated with the state educational policy, which, first of all, is realized in the basic documents containing the main concepts. These concepts can be considered as conceptual mediaformants.

Texts of the leading documents are a guide for the elaboration of the right strategy and tactics in the information support of the development of education and educational services, and the stable characteristics of the concept "education" contained therein are the key media concepts or mediaformants that have value significance and become keywords of the current moment in journalistic and PR-texts.

The basic documents on the development of education in Russia, which formulate the key priorities of the educational policy of the Russian Federation, are original concentrators, sources of these language units or explanatory constructions.

The concept of "mediaformant" defines language units that reflect the most qualitative features of media text in terms of its effectiveness and orientation to the needs of the audience. In the field of education these words form the conceptual domain, and in the context of the development of network technologies in the media, the formation of a modern media information environment they become the keywords that determine the effectiveness of network interaction by hyperlinks and search queries.

The task of media texts is to promote the state policy in the sphere of education through mediaformants of the media concept "education", which are the value markers of the media information environment related to the educational theme.

Key mediaformants in the educational sphere forming this thematic media information environment at the moment are "accessibility", "quality" (with the connotation "qualitative") and "effectiveness".

Keywords: media concept, mediaformant, education, media text, information policy.

Notes

Bol'shaya sovetskaya entsiklopediya [The Great Soviet Encyclopedia]. Available at: http://bse.slovaronline.com/ (aссessed: 12.12.2016).

Doklad rabochey gruppy prezidiuma Gosudarstvennogo soveta Rossiyskoy Federatsii po voprosam reformy obrazovaniya «Obrazovatel'naya politika Rossii [Report of the Working Group of Presidium of the State Council of the Russian Federation on Education Reform "Educational policy of Russia"]. Available at: http://kremlin.ru/events/president/transcripts/21905 (aссessed: 03.02.2017).

Doktrina informatsionnoy bezopasnosti Rossiyskoy Federatsii [The Doctrine of Information Security of the Russian Federation]. Available at: https://rg.ru/2016/12/06/doktrina-infobezobasnost-site-dok.html (aссessed: 02.01.2017).

Federal'nyy zakon ob obrazovanii v Rossiyskoy Federatsii [The Federal Law on Education in the Russian Federation]. Available at: http://www.consultant.ru/document/cons_doc_LAW_140174/ (aссessed: 02.03.2017).

Gel'mgol'ts G. (1875) Uchenie o slukhovykh oshchushcheniyakh kak fiziologicheskaya osnova dlya teorii muzyki [Teaching of Auditory Perceptions as Physiologic Basis of Music Theory]. St. Petersburg: Tipografiya Tovarishchestva «Obshchestvennaya pol'za» Publ.

Gosudarstvennaya programma Rossiyskoy Federatsii «Razvitie obrazovaniya» na 2013−2020 gody [Program of the Russian Federation "Development of education" for 2013−2020]. Available at: http://xn--80abucjiibhv9a.xn--p1ai/%D0%B4%D0%BE%D0%BA%D1%83%D0%BC%D0%B5%D0%BD%D1%82%D1%8B/3409 (aссessed: 15.03.2017).

Hermann L. Phonophotographische Untersuchungen. Pflügers Archiv. European Journal of Physiology Bd 45, 1889, Bd 47, 1890, Bd 53, 1893, Bd 58, 1894, Bd 59, 1895.

Psikhologicheskaya entsiklopediya [Psychological Encyclopedia]. Available at: http://enc-dic.com/enc_psy/Formanta-29529.html (aссessed: 14.12.2016).

Tolkovyy slovar' Ushakova [Defining Dictionary by Ushakov]. Available at: http://enc-dic.com/ushakov/Formanta-82787.html (aссessed: 14.12.2016).

References

Alefirenko N.F. (2002) Poeticheskaya energiya slova. Sinergetika yazyka, soznaniya i kul'tury [Poetic Energy of the Word. Synergetrics of Language, Consciousness and Culture]. Moscow: Academia Publ.

Alymova E.V. (2007) Obrazovanie v zerkale lingvokul'turologii [Education in a Cultural Linguistics Mirror]. Lingvokul'turologiya 1: 5−16.

Apresyan Yu.D. (1974) Leksicheskaya semantika. Sinonimicheskie sredstva yazyka [Lexical Semantics. Synonymic Means of Language]. Moscow: Nauka Publ.

Askol'dov S.A. (1997) Kontsept i slovo [Concept and Word]. In: V.P. Neroznak (ed.) Russkaya slovesnost': Ot teorii slovesnosti k strukture teksta: Antologiya [Russian Literature: From the Theory of Literature to Structure of the Text: the Anthology]. Moscow: Academia Publ., pp. 267−279.

Bondarko L.V. (1981) Foneticheskoe opisanie yazyka i fonologicheskoe opisanie rechi [Phonetic Description of Language and Phonological Description of the Speech]. Leningrad: Prosveshchenie Publ.

Bondarko L.V. (1977) Zvukovoy stroy sovremennogo russkogo yazyka [Sound System of Modern Russian]. Moscow: Nauka Publ.

Fant G. (1964) Akusticheskaya teoriya recheobrazovaniya [Acoustic Theory of Speech Production]. Moscow: Prosveshchenie Publ.

Gerder I.G. (1959) Izbrannye sochineniya [Chosen Compositions]. Moscow; Leningrad: Goslitizdat Publ.

Gumbol'dt V. fon. (1985) Yazyk i filosofiya kul'tury [Language and Philosophy of Culture]. Moscow: Progress Publ.

Helmholtz H. (1863) Die Lehre von den Tonempfindungen als physiologische Grundlage fer die Theorie der Musik. Braunschweig.

Karasik V.I. (2002) Yazykovoy krug: lichnost', kontsepty, diskurs [Language Circle: Personality, Concepts, Discourse]. Volgograd: Peremena Publ.

Karaulov Yu.N. (2010) Russkiy yazyk i yazykovaya lichnost' [Russian and Language Identity]. Moscow: URSS Editorial Publ.

Karavaeva I.A. (2010) Dekonstruktsiya kontsepta «obrazovanie» v deyatel'nostnom podkhode [Concept Deconstruction "education" in Activity Approach]. Kul'turnaya zhizn' Yuga Rossii 2(36): 37−41.

Khoron'ko L.Ya. (2010) Rossiyskoe obrazovanie v poiske strategii razvitiya [Russian Education in Search of the Development Strategy]. Kul'turnaya zhizn' Yuga Rossii 2(36): 23−25.

Kotenev V.A., Kuz'min A.V. (2015) Gosudarstvennaya politika v oblasti obrazovaniya v Rossii na sovremennom etape [Public Policy in the Field of Education in Russia at the Present Stage]. Uchenye zapiski Tambovskogo otdeleniya RoSMU 3. Available at: http://cyberleninka.ru/article/n/gosudarstvennaya-politika-v-oblasti-obrazovaniya-v-rossii-na-sovremennom-etape (aссessed: 15.05.2017).

Sepir E. (1993) Izbrannye trudy po yazykoznaniyu i kul'turologii [The Chosen Works on Linguistics and Culturology]. Moscow: Progress; Univers Publ.

Starkova E.A. (2014) Prioritetnyy natsional'nyy proekt «Obrazovanie»: ponyatie, soderzhanie i tseli [Priority National Education Project: Concept, Contents and Purposes]. Science Time 11: 350−355.

Stepanov Yu.S. (1975) Metody i printsipy sovremennoy lingvistiki [Methods and Principles of Modern Linguistics]. Moscow: Nauka Publ.

Sternin I.A. (2003) Obshchestvennye protsessy i razvitie sovremennogo russkogo yazyka: ocherk izmeneniy v russkom yazyke kontsa XX v. [Public Processes and Development of Modern Russian: Sketch of Changes in Russian Language of the End of the 20th Century]. Voronezh: Voronezh St. Univ. Publ.

Uorf B. (1960) Lingvistika i logika [Linguistics and Logic]. Novoe v lingvistike, vol. 1, pp. 183−198.

Vezhbitskaya A. (1999) Semanticheskie universalii i opisanie yazykov[Semantic Universalia and Description of Languages]. Moscow: Yazyki russkoy kul'tury Publ.

Vorkachev S.G. (2011) Rossiyskaya lingvokul'turnaya kontseptologiya: sovremennoe sostoyanie, problemy, vektor razvitiya [Russian Linguocultural Conceptology: Current State, Problems, Development Vector]. Izvestiya RAN. Seriya literatury i yazyka, vol. 70, no. 5, pp. 64−74.

Zhernakova E.S. (2006) Kontsept kak predmet izucheniya sovremennykh gumanitarnykh distsiplin: metody i perspektivy issledovaniy [Concept as Subject of Studying of Modern Humanitarian Disciplines: Methods and Prospects of Researches]. In: Aktual'nye voprosy vneshney i vnutrenney lingvistiki [Topical Issues of External and Internal Linguistics]. Moscow: Nauka Publ., pp. 5−23.