Федотова Лариса Николаевна

Развитие инфокоммуникативных процессов – начало ХХI века¹

The Development of Info-communication Processes – the Beginning of XXIst Century

Communication space of the main actors for advertising goals and PR

Crisis challenges: goals in advertising and PR

Advertising copy: Stages of Perception and Impact on Decision-Making 

The New Standard: a Possibility of Modification