Advertising and PR

Functional Approach to Studying Advertising in the Mass Media

Щепилова Галина Германовна
кандидат филологических наук, доцент кафедры теории и экономики СМИ факультета журналистики МГУ имени М.В. Ломоносова, schepilova.galina@smi.msu.ru

Galina G. Schepilova
PhD, Associate Professor at the chair of media theory and economics, Faculty of Journalism, Moscow State University, schepilova.galina@smi.msu.ru

Genesis of Russian Public Relations: Topical Aspects

Шилина Марина Григорьевна
кандидат филологических наук, научный сотрудник кафедры рекламы и связей с общественностью факультета журналистики МГУ имени М. В. Ломоносова, 2008mgs@mail.ru

Marina G. Shilina
PhD., post-doctoral researcher, advertisement and PR chair, the faculty of journalism, Lomonosov Moscow state university, 2008mgs@mail.ru

Collage as the Main Advertising Genre in Print Publications

Щепилова Галина Германовна
кандидат филологических наук, доцент кафедры теории и экономики СМИ факультета журналистики МГУ имени М.В. Ломоносова, schepilova.galina@smi.msu.ru

Galina G. Schepilova
PhD, Associate Professor at the chair of media theory and economics, Faculty of Journalism, Moscow State University, schepilova.galina@smi.msu.ru

Contemporary Classified Advertising

The Specific Character of Public Relations in Confessional Sphere
(Analyzing the Activity of the Russian Orthodox Church)

Innovation Communication.
Conceptualization of the Global and Russian Practice

Press Services of the Authorities as a Factor of the Formation and Realization of Politics 

Innovative Discourse and Theory of PR : Methodological Aspects

Place and Role of Free of Charge Press on Russian Advertising Market

Advertising in Mass Media: Principles of Classification