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Setting Up Communication Network of Scientists and Researchers: Experience of the Scientific Center of Perm State Regional Library

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Responsible Innovation as a Factor of Corporate Social Responsibility: Analyzing Conceptual Framework

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PR Technologies in Promotion of Domestic Designers

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Semiotics of Social Advertising: Universal and Ethnic

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GR Communications in the Internet: Experience of Model Building

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For citation: Dorskii A.Y., Cherkashchenko T.A. (2016) GR-kommunikatsii v Internete: opyt postroeniya modeli [GR Communications in the Internet: Experience of Model Building]. Mediaskop 4. Available at: http://www.mediascope.ru/2212

Integrity Key Message as a Metric in Communication Campaign Evaluation

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For citation: Rodina V.V. (2016) Sokhrannost' klyuchevogo soobshcheniya kak odin iz kriteriev otsenki effektivnosti kommunikatsionnoy kampanii [Integrity Key Message as a Metric in Communication Campaign Evaluation]. Mediaskop 4.

Advertising as an Object of Practical Aesthetics

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For citation: Morozova A.V. (2016) Reklama kak ob"ekt prakticheskoy estetiki [Advertising as an Object of Practical Aesthetics]. Mediaskop 4. Available at: http://www.mediascope.ru/node/2186

Communicative Component of Territorial Branding (the Case of Moscow and Moscow Region)

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For citation: Kuzmenkova M.A. (2016) Kommunikativnaya sostavlyayushchaya territorial'nogo brendinga (na primere Moskvy i Podmoskov'ya) [Communicative Component of Territorial Branding (the Case of Moscow and Moscow Region)]. Mediaskop 4.

Media Communication Practice of Russian Universities in the New Media: Social Networks

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PR text as a Tool of Territorial Image Making in Times of Crisis

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