Advertising and PR

For citation: Dorskii A.Y., Cherkashchenko T.A. (2016) GR-kommunikatsii v Internete: opyt postroeniya modeli [GR Communications in the Internet: Experience of Model Building]. Mediaskop 4. Available at: http://www.mediascope.ru/2212

For citation: Rodina V.V. (2016) Sokhrannost' klyuchevogo soobshcheniya kak odin iz kriteriev otsenki effektivnosti kommunikatsionnoy kampanii [Integrity Key Message as a Metric in Communication Campaign Evaluation]. Mediaskop 4.

For citation: Morozova A.V. (2016) Reklama kak ob"ekt prakticheskoy estetiki [Advertising as an Object of Practical Aesthetics]. Mediaskop 4. Available at: http://www.mediascope.ru/node/2186

For citation: Kuzmenkova M.A. (2016) Kommunikativnaya sostavlyayushchaya territorial'nogo brendinga (na primere Moskvy i Podmoskov'ya) [Communicative Component of Territorial Branding (the Case of Moscow and Moscow Region)]. Mediaskop 4.

Big Data, Open Data,

Effective Universal Mechanisms of Pattern Formation of Advertising Texts (for Example, Analysis of China's Advertising in 2005−2008)