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PR-activity of university scientific libraries in the social network VKontakte: experience of complex analysis

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© Ekaterina A. Ilner

PhD, Associate Professor, Chief Librarian of the Department of scientific and methodological work at the Zhdanov Zonal Scientific Library, Executive Secretary of the Media Centre, Ural Federal University (Ekaterinburg, Russia), ek.berezovskaya@urfu.ru

PR of public administration in the context of digital transformation

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For citation: Kulakovsky R. PR of public administration in the context of digital transformation // Mediascope. 2023.2. Available at: http://www.mediascope.ru/2814

 

© Roman K. Kulakovsky

Concepts ‘information subsidies’ and ‘interpretive dominance’ with regard to public relations in politics

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For citation: Grinberg T. Concepts ‘information subsidies’ and ‘interpretive dominance’ with regard to public relations in politics // Mediascope. 2023. 1. Available at: http://www.mediascope.ru/2792

 

© Tatiana E. Grinberg

Concepts of theoretical and practical communication models in public relations and negotiations: experience of ssystematization

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For citation: Grinberg T. Concepts of theoretical and practical communication models in public relations and negotiations: experience of systematization // Mediascope. 2022. 3-4. Available at: http://www.mediascope.ru/2776

 

© Tatiana E. Grinberg

Features of online promotion of fashion content in terms of the pandemic

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For citation: Shumsky A. Features of online promotion of fashion content in terms of the pandemic // Mediascope. 2021. 2. Available at: http://www.mediascope.ru/2706

DOI: 10.30547/mediascope.2.2021.9

 

© Alexander V. Shumsky

Advertising and PR communications: criteria of confine

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For citation: Rafikov A. Advertising and PR communications: criteria of confine // Mediascope. 2021. Issue. 1. Available at: http://www.mediascope.ru/2696

DOI: 10.30547/mediascope.1.2021.8

 

Features of the use of native advertising in modern Russian-language online publications

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For citation: Makarina A., Markelova K. Features of the use of native advertising in modern Russian-language online publications // Mediascope. 2021. Issue 1. Available at: http://www.mediascope.ru/2697

DOI: 10.30547/mediascope.1.2021.9

 

@ Anastatia A. Makarina

Internet-oriented transformation of current models of public relations in the context of mediatization

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For citation: Shilina M., Kravchenko S. Internet-oriented transformation of current models of public relations in the context of mediatization. // Mediascope. 2021. Issue 1. Available at: http://www.mediascope.ru/2681

DOI: 10.30547/mediascope.1.2021.3

 

@ Marina G. Shilina

Activities of Russian communicative agencies in the context of the Covid-19 pandemic

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For citation: Muronets O.V., Serov I.V. Activities of Russian communicative agencies in the context of the Covid-2019 pandemic // Mediaskop. 2020. 4. Available at: http://www.mediascope.ru/2677

DOI: 10.30547/mediascope.4.2020.9

 

Event Communications in Institutions of Culture: Experience of Museums

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For citation: Kornilova K.S., Vlasova M.N. (2020)  Sobytijnye kommunikacii v kul'turnyh institutah: opyt muzeev [Event Communications in Institutions of Culture: Experience of Museums]. Mediascope 3. Available at: http://www.mediascope.ru/2645

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