Mediatization of education: representation of pedagogical universities in the digital space

 

For citation: Muronets O.V. Mediatization of education: representation of pedagogical universities in the digital space // Mediascope. 2024. 3. Available at:  https://www.mediascope.ru/2879

 

© Olga V. Muronets

PhD in Philology, Associate Professor at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), muronets@yandex.ru

 

Abstract

The article discusses the research outcomes obtained from the study of the teacher training higher education institutions’ websites, which secure the visibility of universities in cyber space and impact the image of pedagogical universities. 153 Russian universities are researched on the basis of a set of criteria with the most typical forms of teacher training news columns detected, and the website publications’ content analysis carried out.

 

Keywords: pedagogical education, universities’ websites, mediatization of universities

 

Notes

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Na 5 mln bol'she prosmotrov: Minobrnauki Rossii opublikovalo reyting mediaaktivnosti vuzov za iyun' [5 million more views: Ministry of Education and Science has published the ranking of universities’ media activity for June]. Available at: https://minobrnauki.gov.ru/press-center/news/novosti-ministerstva/54897/ (aссessed: 27.03.2024). (In Russian)

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Rosobrnadzor provodit monitoring informatsii na saytakh vuzov na osnove novykh trebovaniy [Rosobrnadzor [Russian education regulator] is monitoring information on universities’ websites based on the new requirements]. Available at: https://obrnadzor.gov.ru/news/rosobrnadzor-provodit-monitoring-informaczii-na-sajtah-vuzov-na-osnove-novyh-trebovanij/ (aссessed: 27.03.2024). (In Russian)

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Vladimir Putin obsudil s ministrom prosveshcheniya nekhvatku uchiteley i stroitel'stvo novykh shkol [Vladimir Putin and the Minister of Enlightenment have discussed the lack of teachers and the building of new schools]. Available at:  https://rg.ru/2024/01/15/na-gorizonte-obrazovaniia.html (accessed: 25.01.2024). (In Russian)

Vladimir Putin obsudil s ministrom prosveshcheniya nekhvatku uchiteley i stroitel'stvo novykh shkol [Vladimir Putin and the Minister of Enlightenment have discussed the lack of teachers and the building of new schools]. Available at: https://rg.ru/2024/01/15/na-gorizonte-obrazovaniia.html (accessed: 25.01.2024). (In Russian)

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