Genre and thematic features of specialized sports TV channels

For citation: Eshkinina U. Genre and thematic features of specialized sports TV channels // Mediascope, 2022. 2. Available at: http://www.mediascope.ru/2772

© Uliana Yu. Eshkinina

PhD student at the Chair of Digital Journalism, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), ulianaeshkinina1995@gmail.com

Abstract

The article examines sixteen Russian specialized sports TV channels. Genre and thematic features of TV programmes are studied. General and particular patterns of their development are revealed. The results of content analysis of 17,299 TV programs from October 2021 to March 2022 are presented. The paper has shown that the number of specialized sports TV channels is increasing every year. The most popular sports are football and martial arts, the most popular topic is competitions (69%), and the most popular genre is broadcasting (60%). In addition, specialized TV channels are characterized by a static programme schedule, the appearance of new programs is rare.

Keywords: sports, TV, sports channel, specialized sports channel, television broadcast, TV program.

Notes

Otraslevoy doklad Federal'nogo agentstva po pechati i massovym kommunikatsiyam o sostoyanii, tendentsiyakh i perspektivakh razvitiya televideniya v Rossii v 2019 godu. [Industry report of the Federal Agency for Press and Mass Communications on the state, trends and prospects of television development in Russia in 2019]. URL: https://www.jv.ru/about

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