TV channel ‘Mir Belogorya’: features of functioning

For citation: Tikhonova O., Podzolkova I. TV channel ‘Mir Belogorya’: features of functioning // Mediascope. 2022. 1. Available at: http://www.mediascope.ru/2770

© Olga V. Tikhonova

PhD, associate professor at the Chair of Television and Radio Broadcasting, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), tihonovao@list.ru

© Irina Yu. Podzolkova

Video editor of the Department of visual content of the website of ‘Rossiyskaya gazeta’ (Moscow, Russia), ya.podzolkovairina@yandex.ru

Abstract

The research conducted by the authors is devoted to studying the process of functioning of regional television in Russia on the example of the Belogorye TV channel in the Belgorod region. This article presents the results of a quantitative and qualitative analysis of the content of the air addressed to the target audience, and also considers the program of actions of the television company in the context of ongoing digital transformation in order to increase competitiveness in the modern media environment of the country.

Keywords: regional television, Mir Belogorya, content, audience, digitalization, production process.

Notes

Kevin Mcspadden. You Now Have a Shorter Attention Span Than a Goldfish. Time. 2015. No 1. May 14. Available at: https://time.com/3858309/attention-spans-goldfish/

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