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Motivation factors and special aspects of media consumption of primary school children

Научные исследования: 


For citation: Davletshina M. Motivation factors and special aspects of media consumption of primary school children // Mediascope, 2021. 4. Available at:

DOI: 10.30547/mediascope.4.2021.2


© Mayya I. Davletshina

PhD Student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, (Moscow, Russia), e-mail:



The paper presents the results of a questionnaire survey conducted among third-graders of four Moscow schools. The findings show that children mainly watch TV and use the Internet for entertainment purposes. It has also been found out that despite the widespread use of the Internet, television is still the most convenient type of media for children of this age. We attribute this to the fact that TV is simple to use and it offers a lot of relevant content for children to watch. The data also show that children aged 8-10 have not had an active online social life yet, mainly because of the specific characteristics of this child development stage. Most of them also do not have any favourite radio stations or print media. It could be due to the fact that they have short-term interactions with radio, also there has been a significant reduction of places for purchasing any print media in Moscow. Moreover, there is a general decrease in interest in print media among modern schoolers.


Key words: media consumption, children’s audience, motivation factors, media, media demands.



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