Social projects of local media: features of subjective-objective relations

For citation: Gatilin A. Social projects of local media: features of subjective-objective relations // Mediascope. 2021. 3. Available at: http://www.mediascope.ru/2718

© Alexander S. Gatilin

PhD student at the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), e-mail: gatilin@mail.ru

Abstract

The article examines the phenomenon of journalists’ participation in solvation of social problems. Many editors of local mass media are looking for new ways of increasing audiences, and attracting the youth. Implementation of social projects, which involve citizens in tackling current problems of local communities, has become one of the successful ways of interacting with readers. Despite the wide spread of the concepts of public, citizens, participatory and social journalism, social projects by mass media remain insufficiently researched. The author presents the results of a content analysis of descriptions of 126 social projects of Russian local media. Interactions between journalists and the audience are examined. The results of the study suggest that social initiatives can become a significant tool for involving citizens in solving social problems, which, in turn, will help local media survive and develop local communities.

Key words: civil society, public journalism, participatory journalism, local community, local media, social project, social activity.

Notes

«“Durnoy” primer zarazitelen». Redaktor gazety v Zmeinogorske nauchila zhiteley provodit' rassledovaniya i otstaivat' svoi prava». [‘One “fool” makes many’. Zelenogorsk newspaper editor teaches locals to do investigation and assert their rights] 2020. 03 July. (In Russian). Available at: https://takiedela.ru/news/2020/07/03/lyudmila-keybol/

Doklad Federal'nogo agentstva po pechati i massovym kommunikatsiyam (Rospechati) «Rossiyskaya periodicheskaya pechat'. Sostoyanie, tendentsii i perspektivy razvitiya» [Report by the Federal agency of press and mass communications (Rospechat`) ‘Russian periodical press. Current state, trends and repspectives of development’]. 2020. 01 June. (In Russian). Available at: https://sbo-paper.ru/news/archive_rus/43718/ 

Itogi oprosa «Otsenka mer podderzhki SMI». 2020. 07 July. [Survey results ‘Evaluation of media supporting measures’] (In Russian). Available at: https://anri.org.ru/2020/07/07/zatjanuli-pojasa-izdateli-ocenili-mery-podderzhki-smi/

Tsennostnaya solidarizatsiya i obshchestvennoe doverie v Rossii. Issledovatel'skaya gruppa "TsIRKON". 2019. [Value solidarity and public trust in Russia. Research group ‘TsIRKON’. 2019.] (In Russian). Available at: http://doverie.zircon.tilda.ws/zennosti

Vserossiyskiy konkurs «Sem'ya i budushchee Rossii». [National Russian contest ‘Family and Russian future’] (In Russian). Available at: https://fap.ru/press-center/news/startuet-vserossiyskiy-konkurs-dlya-zhurnalistov-semya-i-budushchee-rossii-2020/

What is Collaborative Journalism? Available at: https://collaborativejournalism.org/what-is-collaborative-journalism/

Who we are. Solutions journalism. Available at: https://www.solutionsjournalism.org/who-we-are/mission

https://expert.ru/russian_reporter/2018/03/10-problem-geroicheskih-semej/

https://expert.ru/russian_reporter/2018/10/rossiya-obraz-buduschego/

https://novayagazeta.ru/articles/2020/05/05/85228-skoraya-zhurnalistskaya-pomosch

https://rusbatya.ru/byit-ottsom/

https://takiedela.ru/news/2020/07/03/lyudmila-keybol/

https://takiedela.ru/news/2020/11/07/tak-zhit-nelzya/

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