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Interdisciplinary classifier for quantitative media research based on political cartoons

Научные исследования: 


For citation: Radina N. Interdisciplinary classifier for quantitative media research based on political cartoons // Mediascope. 2021. 3. Available at:

DOI: 10.30547/mediascope.3.2021.8


© Nadezhda K. Radina

Doctor of Political Science, Professor; Professor at the National Research University Higher School of Economics (Nizhny Novgorod); Senior Researcher of the Department of General and Social Psychology, Faculty of Social Sciences, Lobachevsky State University of Nizhny Novgorod (Nizhny Novgorod, Russia),



The article describes in detail the construction of an interdisciplinary classifier, on the basis of which it is possible to conduct quantitative studies of political cartoons. This classifier integrates knowledge about cartoons from linguistics, social psychology, political science and the psychology of cognitive processes. In addition, the design of the classifier takes into account the theoretical ideas of Russian linguists about the need for a comprehensive analysis of the verbal and non-verbal parts of creolized texts.

Keywords: political cartoon/caricature, creolized text, multimodal text, axial coding, media research methods.



The study is carried out with the financial support of Russian Foundation for Basic Research and Autonomous Non-Commercial Organization ‘Expert Institute for Social Research’ within the framework of the scientific project № 21-011-31335



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