For citation: Gulieva Syusan Adalat gyzy. Interaction of Azerbaijan TV channels and social networks (the case of Facebook, Instagram, Youtube)// Mediascope. 2021. 3. Available at: http://www.mediascope.ru/2716
DOI: 10.30547/mediascope.3.2021.1
© Sysan Adalat gyzy Gulieva
Expert at the international department of the Baku branch of Lomonosov Moscow State University, Doctoral candidate at the Chair of radio and television, Faculty of journalism, Baku State University (Baku, Azerbaijan), susen.msu@mail.ru
Abstract
In the modern world, it is impossible to imagine our life without social networks. As time passed, social networks, initially created for simple social communications, gradually expanded their activities. Today, social media is a platform for both individuals and companies. Mass media is a part of it. Nowadays, social media users subscribed to a great variety of mass media pages are aware of numerous events taking place in the world. It is sufficient to follow only one page in order to obtain information from several channels. The present article discusses development of interaction between Azerbaijani TV channels and social networks. The majority of the Azerbaijani TV channels have recently started to interact with social networks. The subject of the present paper are the most popular social networks in Azerbaijan such as Facebook and Instagram. The analysis of TV channels revealed both positive and negative points. In different periods of time, the author examined the official pages of 7 national TV channels. The initial stage of the study revealed that certain channels are poorly represented in social media or not represented at all. However, the following examinations indicate positive points. The interaction with the social media of state and public TV channels of Azerbaijan is particularly notable.
Keywords: television, social network, TV in social media, users, account
Notes
Ponomarev. P. Social'nye seti — protest, svoboda ili bezumie? Psi-faktor. (In Russian) [Social media – protest, freedom or nonsense? // Psy-factor]. Available at: https://psyfactor.org/lib/web-3.htm (accessed: 05.03.2019).
Bogutskiy V. Pryamye translyatsii v sotsial'nykh setyakh: kak nachat', kak smotret' i chto nuzhno znat'? (In Russian) [Live broadcasting in social media: how to start, what to watch what is essential to know?]. Available at: https://bogutskiy.org.ua/internet-marketing/pryamye-translyacii-v-socialnyx-setyax-kak-nachat-kak-smotret-i-chto-nuzhno-znat/ (accessed: 15.12.2019).
YouTube stanovitsya konkurentom traditsionnykh novostey [YouTube is becoming contestant to traditional news]. (In Russian). Available at: https://www.bfm.ru/news/187024 (accessed: 20.09. 2019).
http://www.aztv.az/az
https://www.spacetv.az/
http://www.lidertv.com/
http://atv.az/
http://www.itv.az/
http://www.xezertv.az/
http://www.arbtv.az/
https://www.facebook.com/aztvresmi
https://www.facebook.com/ictimai.tv
https://www.facebook.com/lidertvazerbaijan
https://www.facebook.com/spacetvresmi
https://www.facebook.com/xezermediacenter
https://www.facebook.com/AzadAzerbaijanATV
https://www.facebook.com/arbtelevision
https://www.instagram.com/aztv_official/
https://www.instagram.com/ictimai.tv/
https://www.instagram.com/arbtv.az/
https://www.instagram.com/atv_officially/
https://www.instagram.com/xezertvofficial/
https://www.instagram.com/lidertv_radio/
https://www.instagram.com/spacetvaz/
https://www.youtube.com/c/Xezermedia/featured
https://www.youtube.com/c/ictimaitvradio/featured
https://www.youtube.com/c/aztvresmi/featured
https://www.youtube.com/c/ATVShow/featured
https://www.youtube.com/c/ARBTVAZ/about
https://www.youtube.com/c/AzerbaijanMedia/featured
References
Alibejli Je. (2011) Osnovy teorii televidenija. [Basics of theory of television] Baku: Jelm. (In Azerbaijani)
Aslanov A. (2016) Informacionnoe tvorchestvo: standarty i novye podhody. Uchebnik. [Informational creation: standards and new approaches. Textbook.] Baku: Vostok-Zapad. (In Azerbaijani)
D'yachenko O.V. (2014) Rossiyskie SMI v sotsial'nykh setyakh Facebook i v «VKontakte»: praktiki vzaimodeystviya. [Russian media in social networks Facebook and ‘VKontakte’: practices of interaction // Mediascope [Digital journal ‘Mediascope’] 4. (In Russian) Available at: http://www.mediascope.ru/1615#4
Khalidoglu S. (2016) Internet-zhurnalistika v Azerbaydzhane: plyusy i minusy. Ot traditsionnykh SMI k internet-SMI: problemy, vyzovy. Baku: Nauka i obrazovanie. (In Azerbaijani)
Petrova E.I. (2014). Internet-SMI i sotsial'nye seti: etapy konvergentsii [Online-media and social networks: stages of convergence] // Kommunikativnye issledovaniya [Communicative research.] 2: 128–133. (In Russian)
Shatskaya A.D. (2019) Kontent rossiyskikh telekanalov v internete: tekhnologii razmeshcheniya i monetizatsii // Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika [Bulletin of Moscow University] 6: 129–154. DOI: 10.30547/vestnik.journ.6.2019.129154 (In Russian)
Shchepilova G.G., Kruglova L.A. (2018) Telekanaly i sotsial'nye seti: spetsifika vzaimodeystviya [TV channels and social networks: specificity of interaction] // Vestn. Mosk. un-ta. [Bulletin of Moscow University] Ser. 10: Zhurnalistika 3: 3–16. DOI: 10.30547/vestnik.journ.3.2018.316 (In Russian)
Zifaroglu V. (2016) Globalizatsiya i global'noe informatsionnoe prostranstvo. Ot traditsionnykh SMI k internet-SMI: problemy, vyzovy. [Globalization and global information space. From traditional media to online media: problems, challenges] Baku: Nauka i obrazovanie. (In Azerbaijani)