Leads to news media texts social social network: experience of typological characteristic

For citation: Nosovets S. Leads to news media texts on social network: experience of typological characteristic // Mediascope. 2021. Issue 1. Available at: http://www.mediascope.ru/2693

DOI: 10.30547/mediascope.1.2021.5

@ Svetlana G. Nosovets

PhD, associate professor at the Chair of Journalism and Media Linguistics, Dostoevsky Omsk State University (Omsk, Russia) s.nosovets@gmail.com

Abstract

The news media text operating in the social network is undergoing a change: an additional element appears in its structure ‒ a lead (a text element posted on the official media page on the social network in the preposition to the news message). The lead as a structural element of a news media text has not yet become the object of study.

The purpose of the work is to identify the frequency types of leads to the news media text in the VKontakte social network. The research materials are publications in more than 40 communities of mass media and information agencies in the social network VKontakte.

Based on the correlation of the semantics of the lead with the news text proposition (T. A. van Dijk), the main ten types of leads have been identified. Each type is given a structural and semantic characteristic. As a result of the analysis, it was concluded that in the social network lead is becoming a "strong position" of the media text, performing the functions of a headline.

Keywords: news media text, media, lead, social networks.

Notes

Merriam-Webster dictionary. Available at:   https://www.merriam-webster.com/dictionary/emoji

Modeli mediapotreblenija. Chto ljudi chitajut, pochemu, kogda i kak [Media consumption models. What people read, why, when and how]  Available at:  https://mediator.media/doc/Mediator_2017_How_People_Read.pdf (aссessed: 8.11.2020)

Vasil'eva N.V., Vinogradov V.A., Shahnarovich A.M. (1995). Kratkij slovar' lingvisticheskih terminov. [Concise Dictionary of Linguistic Terms]. Moscow: Russian language Publ.

References

Amzin A.A. (2020)  Internet-zhurnalistika. Kak pisat' horoshie teksty, privlekat' auditoriju i zarabatyvat' na jetom [Internet journalism. How to write good texts, attract an audience and make money at it]. Moscow: AST Publ.

Bell A.(1991) The Language of News Media.  Oxford: Blackwell.

Berger A. A. (2013) Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. Boston: Sage.

Bignell, J. (2002). Media Semiotics, An Introduction. Manchester: Manchester University Press.

Dejk T. A. van. (1989) Analiz novostej kak diskursa  [Analysis of news as a discourse] // Jazyk. Poznanie. Kommunikacija [Language. Cognition. Communication]. Moscow, pp.  111—160.

Dobrosklonskaja T.G. (2008) Medialingvistika: sistemnyj podhod k izucheniju jazyka SMI: sovremennaja anglijskaja mediarech' [Media Linguistics: System Approach to Learning the Language of the Media: Modern English Media Speech]. Moscow: Flinta Publ.

Duskaeva L. R. (2004) Dialogicheskaja priroda gazetnyh rechevyh zhanrov [The dialogical nature of newspaper speech genres]. Perm:. Perm Univ. Publ.

Fairclough N. (2006) Media Discourse: Language and Globalization. London: Routledge.

Gradjushko A. A. (2019) Osnovy tvorcheskoj dejatel'nosti veb-zhurnalista [Fundamentals of the Creative Work of a Web Journalist]. Minsk: Belorussian St. Univ. Publ.

Kim M.N. (2004) Zhanry sovremennoj zhurnalistiki. [Genres of modern journalism].  Saint Petersburg:  Mihajlov Publ.

Klushina N. I. (2019) Mediastilistika [Media stylistics]. Moscow: Flinta Nauka Publ.

Kolesnichenko A.V. (2008) Prakticheskaja zhurnalistika.[Practical journalism]. Moscow: Moscow St. Univ. Publ.

Kon'kov V.I.  (2016) Principy opisanija aktual'noj mediarechi [Principles of describing contemporary media speech] //  Aktual'nye problemy stilistiki. [Current issues of stylistics]. Moscow: Moscow St. Univ. No. 2, pp. 106-114.

Kostomarov V. G. (1994) Jazykovoj vkus jepohi: analiz rechevoj praktiki mass media. [Language palate of the era: analysis of speech practice of the mass media]. Moscow: Pedagogika-Pess Publ.

Kuz'mina N.A. (2011) Intertekstual'nost' i precedentnost' kak bazovye kognitivnye kategorii mediadiskursa [Intertextuality and precedence as basic cognitive categories of media discourse ]// Mediaskop [MediaScope]. No 1. Available at:  http://www.mediascope.ru/node/755 (aссessed: 29.08.2020).

Lazutina G. V., Raspopova S. S. Novostnaja zhurnalistika v svete predmetno-funkcional'nogo podhoda k differenciacii zhanrov [News journalism in the light of the subject-functional approach to the differentiation of genres] // VestnikМoskovskogo universiteta  Zhurnalistika [Bulletin of Moscow University.   Journalism]. No 5, pp. 82–98.

Mel'nikova E. A. Kognitivno-diskursivnye osobennosti mediareprezentacii sobytija v anglojazychnom tekste novostnogo soobshhenija: dis. candidate of philological sciences. [Cognitive and discursive features of media presentation of an event in the English text of a news message]. Volgograd, 2016

Monovich L. (2001) The Language of New Media. Cambridge: MIT Pres.

Montgomery M., Edington B. (1996) The Media.  London: Britisdh Council.

Negryshev A. A. (2015).Referentnoe sobytie i referentnaja baza novostnogo mediateksta [Reference event and reference base of news media text].// Medialingvistika [Medialinguistics]. No 2(8), pp. 78–90. Available at:   https://medialing.ru/referentnoe-sobytie-i-referentnaya-baza-novostnogo-mediateksta/ (aссessed: 08.11.2020).   

Negryshev A. A. (2011) K makrostrukturnoj tipologii tekstov novostnyh zhanrov  [Macrostructural typology of texts of news genres]   VestnikМoskovskogo universiteta.  Zhurnalistika. [Bulletin of Moscow University   Journalism].  No 1, pp. 228-244.

Nosovec S.G. . (2018) Redakcionnyj kommentarij kak jelement novostnogo teksta SMI v social'nyh setjah: pragmastilisticheskie osobennosti (na materiale pablikov SMI v «VKontakte») [Editorial comment as an element of information media text in social networks: pragmatic and stylistic features (on the materials media publics on ‘VKontakte’)].// Mediaskop [MediaScope] No 2. Available at: http://www.mediascope.ru/2441 (aссessed: 29.08.2020). 

Nosovec S.G. (2019) Redakcionnyj kommentarij kak mediazhanr: specifika podvodki k novostnomu tekstu SMI v social'noj seti [Editorial comment as media genre: specificity of leading to information media text in social network].// Kommunikativnye issledovanija [Communication research]. Vol. 6. No. 3, pp. 744–758.

Perrin D. (2013)The Linguistics of Newswriting. Amsterdam:John Benjamin Publishing Company; Philadelphia: John Benjamins North America.

Remchukova E.N., Apostolidi A.A. (2018) Maloformatnye mediateksty «novostnogo potoka» v fokuse lingvistiki: zhanrovye i jazykovye osobennosti [Small-format media texts of the "news stream" in the focus of linguistics: genre and language features] //  Vestnik RUDN. Serija: Teorija jazyka. Semiotika. Semantika [Bulletin of RUDN [Russian University of Peoples` Friendship]. Series: Theory of language. Semiotics. Semantics]. Vol. 9, No.  3, pp. 651—668.

Smetanina S. I. (2002).Mediatekst v sisteme kul'tury [Media text in the system of culture]. Saint Petersburg:  Mihajlov Publ.

Solganik G. Ja. (2005) K opredeleniju ponjatij «tekst» i «mediatekst» [Definition of the concepts "text" and "media text] // Vestnik MGU. Zhurnalistika.[ Vestnik MGU. Journalism] No 2, pp. 7–15.

Tertychnyj A.A. (2002) Zhanry periodicheskoj pechati [Genres of periodicals]. Moscow: AspektPress Publ.

Vartanova E.L. (2010) O sovremennom ponimanii zhurnalistiki i SMI [Modern understanding of journalism and the media]  // Mediaskop[MediaScope].  No 1. Available at: http://www.mediascope.ru/node/521 (aссessed: 10.10.2020)

Vol'f E. M. (1974) Grammatika i semantika mestoimenij [Grammar and semantics of pronouns]. Moscow: Nauka Publ.

Zasurskij Ja. N. (2005) Kolonka redaktora: mediatekst v kontekste konvergencii  [Editor's column: media text in the context of convergence].// Vestnik Moskovskogo universiteta. Zhurnalistika [ Bulletin of Moscow University. Journalism].  No 2, pp.3-7.