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Creative ‘reboot’ of journalists and the training process

Научные исследования: 


For citation: Druzhinin A.M. Tvorcheskaja "perezagruzka" zhurnalista i obrazovatel'nyj process [Creative ‘reboot’ of journalists and the training process] // Mediaskop. 2020. 4. Available at:

DOI: 10.30547/mediascope.4.2020.7


The article is written following the results of the report at the round table ‘Media and educational practices under digitalization of the society’, organized by Faculty of Journalism, Lomonosov Moscow State University and Russian Academy of Education in the framework of the international conference ‘Journalism’ on February 8, 2020


Andrei M. Druzhinin

PhD in Philosophy, Senior researcher at the Scientific and Research Department, Institution of Advanced Training ‘Academy of Media Industry’ (Moscow, Russia)


Abstract. The study reviews the problem of practicing TV journalists retraining. Modern mass media staff is a unique social stratum having its own occupation-related properties. Many of them have not received special media education but reached their professional level on the basis of their own experience only. It is emphasized that training programs should consider the current status of media industry. Nowadays, Russian mass media exist in the contradictive social and economic situation. Hired mass media employees found have themselves in the situation of heightened psychological tension resulting in the problem of professional burnout.

Many journalists have difficulties in defining the meaning of their activities. The system of additional professional training can offer methods of journalists` creative “reboot”. The “reboot” process for a local journalist can be introduced as the transition from “fact journalism” to “authorial journalism”. This transition by means of training courses can be associated with the process of comprehension and formulating of social positioning by a definite worker. Critical thinking methods and tools result in creation of unique media products. The formation of the new guidelines in the activities of TV journalists will allow them to choose their own direction of professional growth. The special course of Academy of Media Industry “Sense aspects of modern TV journalism” is aimed at the development of conscious TV perception, critical observation of the audiovisual content.

Keywords: professional training, authorial journalism, social positioning, media, critical thinking.



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