For citation: Vartanova E.L., Gladkova A.A. (2020) Cifrovoj kapital v kontekste koncepcii nematerial'nyh kapitalov [Digital Capital within the Context of the Intangible Capitals Concept]. Mediaskop 1. Available at: http://www.mediascope.ru/2614
DOI: 10.30547/mediascope.1.2020.8
@ Elena L. Vartanova
Doctor of Philology, Professor, Corresponding Member of the Russian Academy of Education, Head of the Chair of Media Theory and Economics, Lomonosov Moscow State University, Research Director of the Centre of media research in Finland and Scandinavia ‘NordMedia’ (Moscow, Russia), evarta@smi.msu.ru
@ Anna A. Gladkova
PhD in Philology, Senior Researcher, Director of International Affairs Office at the Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), gladkova_a@list.ru
Abstract
The article introduces the concept of digital capital, which is understood as an integral set of users` access to information technologies, digital communication environment (primarily the Internet) and the ability to use them for professional and personal purposes. The article analyzes current approaches and concepts to the study of forms of intangible capital in general, and digital capital in particular, presented in Russian and foreign academic works. Conclusions are made about the importance of theoretical understanding and empirical measurement of digital capital in the modern digital environment. The main theoretical framework of the study is the concept of digital divide, which considers digital capital as a key component of overcoming the third level of digital inequality, based on the difference in benefits from use of the Internet and ICT.
Keywords: digital capital, intangible capitals, digital inequality, Internet, ICT.
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