Online Communities for Deaf and Hearing-Impaired People in Popular Social Media in Russia: Quantitative and Qualitative Characteristics

For citation: ShamsutdinovaY.F. (2019) Onlayn-soobshchestva dlya glukhikh i slaboslyshashchikh lyudey v populyarnykh sotsial'nykh media Rossii: kolichestvennye i kachestvennye kharakteristiki

[Online Communities for Deaf and Hearing-Impaired People in Popular Social Media in Russia: Quantitative and Qualitative Characteristics]. Mediaskop 3. (in Russian). Available at: http://www.mediascope.ru/2570

DOI: 10.30547/mediascope.3.2019.9

© Yulia F. Shamsutdinova

PhD student at the Chair of New Media and Communication Theory, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia), ju.shamsutdinova@gmail.com

Abstract

The author considers specific nature of online communities for deaf and hard-of-hearing people through the example of social media in Russia. The article contains information on functional purposes, themes, language used, publication activity and average users engagement for 20 online communities which are the most popular among Russian deaf and hard-of-hearing people. Social media experience of All-Russian Society of the Deaf, main non-governmental organization representing this community in Russia, is presented in given article as well. Quantitative part of investigation shows that informal communities have more subscribers and higher level of engagement compared to the official ones, and only 2 out of 20 communities always have publications in 2 languages (both Russian and Russian sign language).

Keywords: social media, online communities, communication, the deaf, the hearing impaired, people with hearing disabilities.

Notes

TrackMaven: Engagement Rate. Available at: https://trackmaven.com/marketing-dictionary/engagement-rate/

VOG: Kak eto bylo na samom dele [All-Russian Society of the Deaf: What Was It Really Like]. Available at: https://www.voginfo.ru/component/k2/item/274-kak_eto_bylo_na_samom_dele.html

World Health Organization: Deafness and hearing loss. Available at: http://www.who.int/news-room/fact-sheets/detail/deafness-and-hearing-loss

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