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Norwegian Newspaper Market Development Trends in 2010–2015

Научные исследования: 


For citation: Prostyakova V.A. (2018) Tendentsii razvitiya gazetnogo rynka Norvegii v 2010−2015 gg. [Norwegian Newspaper Market Development Trends in 2010–2015]. Mediaskop 4. (in Russian). Available at:

DOI: 10.30547/mediascope.4.2018.3



© Veronika A. Prostyakova

PhD student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University (Moscow, Russia),



Newspaper market is among the most important media business segments in Norway. Newspaper assets are owned by the majority of the Norwegian media companies. The aim of the present study is to reveal and examine the newspaper market development trends in Norway over the 2010 and 2015 period – period of recovery of the media industry after financial crises and start of the most intensive use of digital technologies by media companies for promotion and attraction of the audience to their assets. There can be determined the following objectives of the study: to analyze statistics data on the newspaper market of Norway, to note the factors that influenced the market development over the 2010 and 2015 period, to consider the activity of media companies that possess the newspaper assets. As part of the study, there were noted trends that have become significant for the newspaper market and have influenced the media companies` development: reduction of advertising revenue in the print media, reduction of print runs (the Norwegian largest media company 'Schibsted' reduced intentionally the print runs of the newspaper assets, expecting the digital ones to climb), increasing concentration of media assets, forming of hybrid model of subscription, digitizing of runs. Nevertheless, there can be determined the main development trend of the newspaper market of Norway in 2010–2015 – wide dissemination of digital newspapers, digital format and digital audience.

Keywords: Schibsted, concentration, digitizing, media business



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