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Promotion of Favorable Image of China in Traditional and New Media

Научные исследования: 
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For citation: Tsze C. (2018) Prodvizheniye polozhitel'nogo imidzha Kitaya v traditsionnykh SMI i media novogo tipa [Promotion of Favorable Image of China in Traditional and New Media]. Mediaskop 2. (in Russian). Available at: http://www.mediascope.ru/2449

DOI: 10.30547/mediascope.2.2018.11

 

© Chzhou Tsze
PhD student at the Chair of Foreign Journalism and Literature, Faculty of Journalism, Lomonosov Moscow State University (Xi`an, China), 1264057271@qq.com

 

 

Abstract

The article is devoted to the process of creating and promoting of China`s favorable image in the media. Chinese strategy to promote its favorable image abroad through traditional media and mass communication of new type, including the so-called social media, is studied in details. . The idea of the Chinese society is constructed by the global information field of postmodern discourse, where image acts as a determining factor in perception of the state in international relations. Undertaken by the government of China's efforts to promote a positive image through both traditional and new media contributed to raising the international prestige of the country, building trust in China among people in many countries. The author also analyses and summarizes the data of the Academy of Social Studies of China. The tendency for the improvement of the Chinese image over the last year is mentioned among other results of the study.

Keywords:concept of a country, national image creation, traditional and new media of China, the "soft power" policy.

 

Notes

Doklad ob issledovanii natsional'nogo imidzha Kitaya v 2014 godu [Report of national Chinese image in 2014 study]. Akademiya obshchestvennykh nauk KNR [Academy of Social Studies of China]. 2015. March 19. Available at: http://www.guancha.cn/politics/2015_03_19_312812_s.shtml (aссessed: 12.10.16).

Doklad ob issledovanii natsional'nogo imidzha Kitaya v 2015 godu [Report of national Chinese image in 2015 study]. Akademiya obshchestvennykh nauk KNR [Academy of Social Studies of China]. 2016. August 29. Available at: http://madbrief.com/archives/21188 (aссessed: 04.12.16).

Lin' V. Gotszya sinsyan yuy chuanm·eyd·e yan'tszyu tszunsh·ch [National Image and the Media]. Available at: http://media.people.com.cn/n/2013/1104/c370863-23423949.html (aссessed: 20.05.2016) (in Chinese).

Ofitsial'nyy sayt instituta Konfutsiya v MGU imeni M.V. Lomonosova [Official web-site of theConfucius institute at the Lomonosov Moscow State University]. Available at: http://www.ci-msu.ru/ (aссessed: 06.12.16).

  

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